Finance House PJSC (FH), a UAE's premier financial institution, announced it has launched an ambitious initiative to support the UAE local talent and products, as part of its cultural program.
Abu Dhabi, 07 May, 2011 - Finance House PJSC (FH), a UAE's premier financial institution, announced it has launched an ambitious initiative to support the UAE local talent and products, as part of its cultural program.
Reiterating its commitment to the UAE's cultural agenda through supporting local talent, Finance House will buy local merchandise brands and products from a number of local producers, to support artists and craftsmen and to connect the community with the heritage and soul of the UAE. These products will replace the usual corporate gifts distributed to clients of the company.
Mohammed Abdulla Alqubaisi, Chairman of Finance House, said: "We are particularly proud of the number of UAE National entrepreneurs and designers who are always keen on leveraging the heritage of the country. Such initiatives play a key role in achieving our goals of encouraging more individuals to pursue their passion, and also open horizons and give them platforms for nurturing their talent and activities".
Throughout this initiative, Finance House will sponsor a spectrum of fashion designers, locally made accessories, antiques, local food, as well as arts and craft products, aiming to inspire nationals and indigenous talent to focus on creating products that will reflect the UAE's tradition and their business acumen.
“This initiative is the least we can do to return the favor to this country and its people for the opportunity that many of us have achieved”, Alqubaisi concluded.
When distributing to FH customers and contacts, and in order to offer maximum support to the local manufacturers, all products will carry a unified packaging design, containing details about the initiative, a product description along with the story and contact details of the local manufacturers.