Finance House signs an agreement with Talisma
5th April 2005

Finance House (PJSC) announced that it has signed an agreement with TALISMA, on 5th April 2005, to set up its CRM Platform and customer database. The decision involved an extensive and rigorous process and the involvement of external consultants.

Abu Dhabi, April 5, 2005 - The contract signing took place at Finance House’s new premises at Al Orjuwan Centre in Khalidiya area, whereby a team of directors and top management from Finance House welcomed an executive management team from TALISMA, led by Dan Vetras, CEO of Talisma group. Further topics regarding the agreement terms between the two parties were discussed and the outcomes and specifications of the correlation between the two companies were also pointed out in the meeting.

Mohammed Wassim, SVP- strategic planning and Development, commented after the signing ceremony:

"Finance House has defined its Customer Relationship Management (CRM) to be an approach towards understanding customer behavior through continuous, relevant and personalized communications. CRM is easily considered to be the central nervous system that coordinates the functions of other parts of the organization and responds actively & promptly to the environment in order to maintain existence and growth. This in turn leads to enhanced customer acquisition, retention and profitability. Among the best CRM products in the region, Talisma provides a unique multi-channel solution product that caters to our needs in this specific area. The program presented supported all channels and forms of communication in the most effective manner. Whether it was for Banking channels, chat, email or face to face communication techniques, Talisma outrivaled the rest of the products in the market. We are confident in Talisma’s professionalism and attitude towards handling our CRM and customer database projects. With their solid experience and outstanding competitive service records, Talisma’s CRM product package is a strategic step towards servicing all the activities related to our target audience that will lead to customer satisfaction and retention in the long run.”

Mr. Dan Vetras, CEO of Talisma Added:

“We are proud to have signed this Agreement with Finance House and are honored to be selected as its CRM consulting partner. We believe our expertise in the financial services sector allows us to employ solid strategies that would benefit Finance House in terms of exposure and market share. We look forward to developing a solid long term relationship with Finance House, and will ensure the delivery and full support through the implementation process and beyond, that will aid Finance House in reaching its goal of being the leading financial institution in the Gulf Region.”

About Finance House (PJSC)

Finance House (PJSC) is a fully integrated public joint stock finance company that has been established in Abu Dhabi with an initial capital of AED 200 million. To launch in May 2005, Finance House is considered as an integrated finance company providing comprehensive financing products and services to individual, corporate and government clients. The mission of the company is to provide high quality and unique financing and investment products and services that meet the requirements of a cross segment of society by employing the best financial and consulting teams and using higher technology to achieve its financial and market goals.


Talisma is a leading provider of Service, Marketing, and Sales solutions that integrate the power of Email, chat, real-time collaboration, and telephony applications with a mature, robust, multi-channel CRM platform, comprehensive analytics, and a fully integrated system-wide knowledgebase and customer database. Their software business model defines a company that delivers measurable ROI and enhanced service in a fraction of the time and cost experienced with alternative vendors. Headquartered in Seattle, and with over 500 customers across 28 countries which include: Citibank, ING Bank, Coast Capital Savings, ICICI Bank, HDFC Bank, Prudential Asset Management Company, and Ford Credit, Talisma has proven to be among the top CRM consulting companies in the region.